Goldmile-Infobiz提供的考試練習題和答案是根據Facebook 410-101考試證照綜述 認證考試的考試大綱研究出來的。所以Goldmile-Infobiz提供的資料的品質很高，具有很高權威性，絕對可以盡全力幫你通過Facebook 410-101考試證照綜述 認證考試。Goldmile-Infobiz也會不斷提升更新我們提供的Facebook 410-101考試證照綜述 認證考試資料，來滿足您的需求。 我們網站的410-101考試證照綜述學習資料是面向廣大群眾的，是最受歡迎且易使用和易理解的題庫資料。您可以隨時隨地在任何設備上使用Facebook 410-101考試證照綜述題庫，簡單易操作，并且如果您購買我們的考古題，還將享受一年的免費更新服務。 將Goldmile-Infobiz的產品加入購物車吧，Goldmile-Infobiz可以在互聯網上為你提供24小時線上客戶服務。
Facebook Certification 410-101 这个考古題是由Goldmile-Infobiz提供的。
所以現在很多人都選擇參加410-101 - Facebook Certified media buying professional考試證照綜述資格認證考試來證明自己的實力。 410-101 熱門考古題題庫資料中的每個問題都由我們專業人員檢查審核，為考生提供最高品質的考古題。如果您希望在短時間內獲得Facebook 410-101 熱門考古題認證，您將永遠找不到比Goldmile-Infobiz更好的產品了。
選擇最新版本的Facebook 410-101考試證照綜述考古題，如果你考試失敗了，我們將全額退款給你，因為我們有足夠的信心讓你通過410-101考試證照綜述考試。Facebook 410-101考試證照綜述考古題是最新有效的學習資料，由專家認證，涵蓋真實考試內容。擁有高品質的考題資料，能幫助考生通過第一次嘗試的410-101考試證照綜述考試。
Facebook 410-101考試證照綜述 - 我想你應該就是這樣的人吧。
我們Goldmile-Infobiz網站是個歷史悠久的Facebook的410-101考試證照綜述考試認證培訓資料網站。在認證IT行業已經有很久了，所以才有今天赫赫有名的地位及知名度，這都是幫助那些考生而得到的結果。我們的Facebook的410-101考試證照綜述考試認證培訓資料包含試題及答案，這些資料是由我們資深的IT專家團隊通過自己的知識及不斷摸索的經驗而研究出來的，它的內容有包含真實的考試題，如果你要參加Facebook的410-101考試證照綜述考試認證，選擇Goldmile-Infobiz是無庸置疑的選擇。
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410-101 PDF DEMO:
QUESTION NO: 1
Your client is interested in running a campaign for 1 month and then do a brand lift study.
But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.
A. People within the control group that will view your ads become part of the exposed group.
B. People within the test group that will view your ads become part of the exposed group.
C. The difference between the test group and the control group are analyzed to see the results of a brand lift study.
D. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
E. You can set up a brand lift study through your Business Manager.
Answer: B D
Explanation
You can ONLY set up a brand lift study through a Facebook Account Representative.
Once a study is created, the campaign's target audience is separated into a test group and a control group. The test group contains people eligible to see your ads, and the control group contains people who won't see your ads.
The people within the test group that actually see your ads become part of the exposed group.
The exposed group and control group are then polled, and the difference in responses between the 2 groups is analyzed.
QUESTION NO: 2
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
A. Power Editor, Ad Auction, and Marketing Partners.
B. Facebook Marketing Partners and Ad Auction.
C. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
D. Facebook Marketing Partners and Insertion Orders.
E. Facebook Auction and Facebook Marketing Partners.
Answer: C
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
QUESTION NO: 3
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
A. Predictability and control over frequency.
B. Predictability and control over reach and CPM.
C. Include Instagram as placement.
D. Define how much you want to spend each day.
E. Launch marketing campaigns to customer databases.
Answer: A B C D
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
QUESTION NO: 4
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
A. Facebook pixel helper
B. Facebook Custom Audiences
C. Business Manager' Pixel Data Source
D. Facebook Analytics Tools
Answer: A C D
QUESTION NO: 5
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B. Branding campaigns usually perform better when optimized through CPM than CPA.
C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
Answer: A B C D
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns
.
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Updated: May 28, 2022