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Facebook Certification 410-101 現在世界上有很多 IT人才，IT行業競爭激烈。
Goldmile-Infobiz的專家團隊利用自己的經驗和知識不斷努力地研究，終於開發出了關於Facebook 410-101 - Facebook Certified media buying professional考試資訊 認證考試的針對性的培訓資料，可以有效的幫助你為Facebook 410-101 - Facebook Certified media buying professional考試資訊 認證考試做好充分的準備。 不需要大量的時間和金錢，僅需30個小時左右的特殊培訓，你就能輕鬆通過你的第一次參加的Facebook 410-101 考試證照 認證考試。Goldmile-Infobiz能為你提供與真實的考試題目有緊密相似性的考試練習題。
每個需要通過IT考試認證的考生都知道，這次的認證關係著他們人生的重大轉變，我們Goldmile-Infobiz提供的考試認證培訓資料是用超低的價格和高品質的擬真試題和答案來奉獻給廣大考生，我們的產品還具備成本效益，並提供了一年的免費更新期，我們認證培訓資料都是現成的。我們網站是答案轉儲的領先供應商，我們有你們需要的最新最準確的考試認證培訓資料，也就是答案和考題。
Facebook的Facebook 410-101考試資訊考試認證將會從遙不可及變得綽手可得。
Goldmile-Infobiz的考古題有两种版本，即PDF版和软件版。這樣可以給你最大的方便。PDF版方便你的使用，你可以下載並且將考古題列印出來以供隨時學習。軟體版類比了真實的考試，可以讓你切身感受到考試的氣氛。这样在考试时你就可以轻松自如地应对了。
如果你因為準備Facebook的410-101考試資訊考試而感到很累的話，那麼你千萬不能錯過Goldmile-Infobiz的410-101考試資訊資料。因為這是個高效率的準備考試的工具。
410-101 PDF DEMO:
QUESTION NO: 1
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
A. Predictability and control over frequency.
B. Predictability and control over reach and CPM.
C. Include Instagram as placement.
D. Define how much you want to spend each day.
E. Launch marketing campaigns to customer databases.
Answer: A B C D
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
QUESTION NO: 2
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
A. Power Editor, Ad Auction, and Marketing Partners.
B. Facebook Marketing Partners and Ad Auction.
C. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
D. Facebook Marketing Partners and Insertion Orders.
E. Facebook Auction and Facebook Marketing Partners.
Answer: C
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
QUESTION NO: 3
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
A. Facebook pixel helper
B. Facebook Custom Audiences
C. Business Manager' Pixel Data Source
D. Facebook Analytics Tools
Answer: A C D
QUESTION NO: 4
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B. Branding campaigns usually perform better when optimized through CPM than CPA.
C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
Answer: A B C D
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns
.
QUESTION NO: 5
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
A. Campaign #1 has the highest ROAS of 63.20
B. Campaign #2 has the lowest ROAS of 1.87
C. Campaign #3 has the lowest ROAS of 1.87
D. Campaign #2 has the lowest ROAS of 1.72
E. Campaign #3 has the lowest ROAS of 9.95
F. Campaign #3 has the highest ROAS of 63.20
Answer: A D
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Updated: May 28, 2022