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QUESTION NO: 1
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
A. Subscriber Key
B. Contact ID
C. Data Extensions
D. Member Record
Answer: A
QUESTION NO: 2
What are data extension data retention policies?
A. Settings to "soft" delete all data in a Data Extension so there is no data loss.
B. Settings to prevent users from deleting a Data Extension created by another user.
C. Settings to define when a data extension or the data within the data extension is deleted.
D. Settings to control when a data extension creates a back-up of the data it contains.
Answer: C
QUESTION NO: 3
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the
15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
A. Create a scheduled monthly automation that includes an import activity and triggered send.
B. Create a scheduled daily automation that includes an import activity and user-initiated send.
C. Create a triggered automation that includes an import activity and user-initiated send.
D. Create a triggered automation that includes an import activity and triggered send.
Answer: C
QUESTION NO: 4
Which statement is correct regarding tracking aliases? Choose 2 answers
A. Tracking aliases are primarily relevant when used with email conversion tracking.
B. Tracking aliases are found in Tracking and some standard reports.
C. Tracking aliases can differentiate click activity in an email to the same URL.
D. Tracking aliases are associated with a URL in HTML as: tag="alias text".
Answer: A,C
QUESTION NO: 5
An existing triggered send needs to be updated with new content
Select the correct sequence
Answer:
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
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Updated: May 28, 2022