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Marketing-Cloud-Email-Specialist PDF DEMO:
QUESTION NO: 1
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?
A. Data Extract Activity Interaction
B. Import Activity Interaction
C. Manual Data Filter Refresh
D. Import Subscriber Wizard
Answer: B
QUESTION NO: 2
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?
A. Filtered Group
B. Smart Capture
C. Publication List
D. List Detective
Answer: A
QUESTION NO: 3
Which segmentation activity can be used to refresh data on a recurring schedule via an
Automation? (Choose
2)
A. Filter activity
B. Data Extract activity
C. Segment activity
D. SQL Query activity
Answer: A,D
QUESTION NO: 4
What is a Master Unsubscribe?
A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link
B. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
C. When a subscriber unsubscribes from all emails sent from an account
D. When a subscriber unsubscribes from a list in the Subscription Center
Answer: C
QUESTION NO: 5
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and
One-Click Unsubscribe.
The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers
A. Subscriber can choose to be removed from the data extension.
B. Subscriber can choose which publications to unsubscribe from.
C. Subscriber can choose to be unsubscribed from all NTO publications.
D. Subscriber can choose to resubscrlbe to the list used for the send.
Answer: B,C
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Updated: May 28, 2022