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QUESTION NO: 1
What is the number one trend being seen in the email marketing space? (Choose 2)
A. Between 40-60% of consumers are reading email on their smart phones.
B. More and more people are subscribing to email marketing.
C. People like email marketing b/c they can choose what they subscribe to.
D. Redesigning email to improve click-through rates on a mobile device.
Answer: A,D
QUESTION NO: 2
What happens if you do not deal with bounce rates of 20% or greater?
A. Your ISP reputation will be impacted.
B. Your ISP will suspend your next send.
C. Nothing
D. The next time you send an email the offending emails will be dropped from the list.
Answer: A
QUESTION NO: 3
A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
A. Include a phone number to call.
B. State why the subscriber is receiving the email
C. Include the mailing address of the sender.
D. Ensure an opt-out link is present.
Answer: C,D
QUESTION NO: 4
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?
A. Click Through Rates
B. Bounce Rate
C. Influenced Revenue
D. List Growth Rates
Answer: A
QUESTION NO: 5
What is a true statement about Subscriber Key? (Choose 3)
A. Subscriber Key is mapped to a field in a sendable data extension when defining a Send
Relationship
B. Subscriber Key and Primary Key are interchangeable terms
C. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
D. Subscriber Key determines what update types will be available when importing data
E. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
Answer: A,C,E
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Updated: May 28, 2022