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Marketing-Cloud-Email-Specialist PDF DEMO:
QUESTION NO: 1
What is a true statement about Subscriber Key? (Choose 3)
A. Subscriber Key is mapped to a field in a sendable data extension when defining a Send
Relationship
B. Subscriber Key and Primary Key are interchangeable terms
C. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
D. Subscriber Key determines what update types will be available when importing data
E. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
Answer: A,C,E
QUESTION NO: 2
A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
A. Include a phone number to call.
B. State why the subscriber is receiving the email
C. Include the mailing address of the sender.
D. Ensure an opt-out link is present.
Answer: C,D
QUESTION NO: 3
If you have more than 50,000 subscribers your test distribution should be what percent per condition?
A. 10%
B. 5%
C. 15%
D. 20%
Answer: B
QUESTION NO: 4
What happens if you do not deal with bounce rates of 20% or greater?
A. Your ISP reputation will be impacted.
B. Your ISP will suspend your next send.
C. Nothing
D. The next time you send an email the offending emails will be dropped from the list.
Answer: A
QUESTION NO: 5
An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)
A. A/B test the effectiveness of different subjects
B. Include "RE:, "FWD:" "etc." to get reader's attention
C. Keep the subject text between 50 to 100 characters long
D. Include information relevant to the message in the subject line
Answer: A,D
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