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Marketing-Cloud-Email-Specialist PDF DEMO:
QUESTION NO: 1
An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)
A. A/B test the effectiveness of different subjects
B. Include "RE:, "FWD:" "etc." to get reader's attention
C. Keep the subject text between 50 to 100 characters long
D. Include information relevant to the message in the subject line
Answer: A,D
QUESTION NO: 2
If you have more than 50,000 subscribers your test distribution should be what percent per condition?
A. 10%
B. 5%
C. 15%
D. 20%
Answer: B
QUESTION NO: 3
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
A. Create a suppression workflow for the unsubscribed accounts.
B. Import unsubscribes with the appropriate status into All Subscribers.
C. Import unsubscribes into a data extension, then update status with a query.
D. Create an automation triggered on unsubscribes from the other system.
Answer: B
QUESTION NO: 4
What is a true statement about Subscriber Key? (Choose 3)
A. Subscriber Key is mapped to a field in a sendable data extension when defining a Send
Relationship
B. Subscriber Key and Primary Key are interchangeable terms
C. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
D. Subscriber Key determines what update types will be available when importing data
E. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
Answer: A,C,E
QUESTION NO: 5
A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
A. Include a phone number to call.
B. State why the subscriber is receiving the email
C. Include the mailing address of the sender.
D. Ensure an opt-out link is present.
Answer: C,D
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Updated: May 28, 2022