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Marketing-Cloud-Email-Specialist PDF DEMO:
QUESTION NO: 1
A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers
A. Audience segmentation
B. Specialized content
C. Dynamic content
D. In Einstein content
E. In Personalization strings
Answer: C,D,E
QUESTION NO: 2
Which recipient option is available with Simple Send? (Choose 2)
A. Group
B. Audience
C. List
D. Data Filter
E. Data Extension
Answer: A,C
QUESTION NO: 3
What is a true statement about Automation Studio?
A. There is a limit to the number of activities and steps that can be placed in a workflow
B. A workflow is comprised of steps, and within each step are activities
C. When multiple activities are in a single step, the activities are executed one at a time
D. Activities supported in Automation studio must first be defined in the Email Application
Answer: B
QUESTION NO: 4
What are the ways that data can be imported into the marketing cloud? (Choose 3)
A. Import Wizard
B. Query Activity
C. API
D. Import Activity
Answer: A,C,D
QUESTION NO: 5
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers
A. Process every individual's unsubscribe request within 14 business days.
B. Ask the subscriber to log in to the Preference Center to confirm opt-out.
C. Include an unsubscribe link in the header or footer of emails.
D. Ensure opt-out mechanisms are operational for at least 30 days post-send.
Answer: B,C
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Updated: May 28, 2022