410-101자격증참고서 - 410-101 Dumps & Facebook Certified Media Buying Professional - Goldmile-Infobiz

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410-101 PDF DEMO:

QUESTION NO: 1
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
A. Predictability and control over frequency.
B. Predictability and control over reach and CPM.
C. Include Instagram as placement.
D. Define how much you want to spend each day.
E. Launch marketing campaigns to customer databases.
Answer: A B C D
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.

QUESTION NO: 2
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
A. Facebook pixel helper
B. Facebook Custom Audiences
C. Business Manager' Pixel Data Source
D. Facebook Analytics Tools
Answer: A C D

QUESTION NO: 3
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
A. Power Editor, Ad Auction, and Marketing Partners.
B. Facebook Marketing Partners and Ad Auction.
C. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
D. Facebook Marketing Partners and Insertion Orders.
E. Facebook Auction and Facebook Marketing Partners.
Answer: C
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.

QUESTION NO: 4
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B. Branding campaigns usually perform better when optimized through CPM than CPA.
C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
Answer: A B C D
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns
.

QUESTION NO: 5
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
A. Campaign #1 has the highest ROAS of 63.20
B. Campaign #2 has the lowest ROAS of 1.87
C. Campaign #3 has the lowest ROAS of 1.87
D. Campaign #2 has the lowest ROAS of 1.72
E. Campaign #3 has the lowest ROAS of 9.95
F. Campaign #3 has the highest ROAS of 63.20
Answer: A D

이는 응시자가 확실하고도 빠르게Facebook Linux Foundation CNPA덤프를 마스터하고Facebook Linux Foundation CNPA시험을 패스할수 있도록 하는 또 하나의 보장입니다. Workday Workday-Pro-Talent-and-Performance - 통과율이 100%입니다. Goldmile-Infobiz 의 학습가이드에는Facebook Amazon Data-Engineer-Associate인증시험의 예상문제, 시험문제와 답입니다. 많은 사이트에서 판매하고 있는 시험자료보다 출중한Goldmile-Infobiz의 Facebook Microsoft PL-200덤프는 실제시험의 거의 모든 문제를 적중하여 고득점으로 시험에서 한방에 패스하도록 해드립니다. 여러분이 다른 사이트에서도Facebook인증Splunk SPLK-2002시험 관련덤프자료를 보셨을 것입니다 하지만 우리Goldmile-Infobiz의 자료만의 최고의 전문가들이 만들어낸 제일 전면적이고 또 최신 업데이트일 것입니다.우리덤프의 문제와 답으로 여러분은 꼭 한번에Facebook인증Splunk SPLK-2002시험을 패스하실 수 있습니다.

Updated: May 28, 2022