410-101최신버전자료 & 410-101최신기출자료 & 410-101질문과답 - Goldmile-Infobiz

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410-101 PDF DEMO:

QUESTION NO: 1
Optimization goal: actions (besides clicks)eCPM = (advertiser bid per action) x (estimated click- through rate) x (estimated conversion rate)* x 1,000
2. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.
A. It enables you how well your ads works with real people
B. It provides global cross-environment coverage.
C. It provides a holistic marketing and measurement at scale
D. It allows me to measure only Instagram attribution
Answer: A B C
* Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.
* PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re- authenticated users, so they know they're reaching and measuring over time.1
* ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2
* DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.
3. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.
A. Whether you use Facebook Manager or the Fan Page to run ads.
B. Facebook Auction.
C. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
D. Pacing system you set up.
Answer: B C D
Explanation
The Facebook main delivery system consists of three aspects:
* Auction: In the Facebook auction, you will be competing against thousands of advertisers worldwide.
They are all competing for one thing. End-users' space on the News Feed, Messenger, Audience
Network, Video Ads, and mobile apps. It's just like a normal supply and demand function. The more advertisers competing for your time (demand), the more expensive it will become (supply). So the person willing to pay the most will get most impressions.
* Pacing System: Standard versus accelerated delivery makes a big difference in how your ads perform; especially in costs. Accelerated delivery will underperform your budget but allow you to spend your budget more quickly.
* Advertiser Controls: Obviously the size of your audience, budget, schedule, and type of ads will all affect the delivery of your ads.
Whenever you are running your campaigns, think of those three main areas with how they each will affect running your campaigns in the future.

QUESTION NO: 2
Optimization goal: clickseCPM = (Advertiser bid per click) x (estimated click-through rate) x 1,000

QUESTION NO: 3
Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.
A. You should run an accelerated delivery.
B. You should run a standard delivery.
C. You should set up a minimum bidding price.
D. You should set up a maximum bidding price.
Answer: A D
Explanation
Accelerated delivery is a great choice for time-sensitive campaigns.In this case: offers have specific deadlines and need to run through your budget, but not overspend.
You will always need to set up a budget, and maximum bidding costs, as required by the configuration for accelerated delivery.
Keep in mind that accelerated delivery will spend your budget as quickly as possible.

QUESTION NO: 4
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
A. Campaign #1 has the highest ROAS of 63.20
B. Campaign #2 has the lowest ROAS of 1.87
C. Campaign #3 has the lowest ROAS of 1.87
D. Campaign #2 has the lowest ROAS of 1.72
E. Campaign #3 has the lowest ROAS of 9.95
F. Campaign #3 has the highest ROAS of 63.20
Answer: A D

QUESTION NO: 5
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B. Branding campaigns usually perform better when optimized through CPM than CPA.
C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
Answer: A B C D
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns
.

Goldmile-Infobiz 에서Facebook Databricks Databricks-Certified-Data-Engineer-Associate 덤프를 구매하시면 일년무료 업데이트서비스를 받을수 있습니다.일년무료 업데이트서비스란 구매일로부터 1년동안 구매한 덤프가 업데이트될때마다 구매시 사용한 메일주소로 가장 최신버전을 보내드리는것을 의미합니다. 전문적으로Facebook인증Scrum SSM시험을 응시하는 분들을 위하여 만들었습니다. Microsoft DP-600 - Goldmile-Infobiz는 몇년간 최고급 덤프품질로 IT인증덤프제공사이트중에서 손꼽히는 자리에 오게 되었습니다. ASQ CMQ-OE - 여러분의 성공을 빕니다. 이는 응시자가 확실하고도 빠르게Facebook Pennsylvania Real Estate Commission RePA_Sales_S덤프를 마스터하고Facebook Pennsylvania Real Estate Commission RePA_Sales_S시험을 패스할수 있도록 하는 또 하나의 보장입니다.

Updated: May 28, 2022